In today’s ever evolving world, where we’re more connected to our devices than ever before, it’s never been more important for businesses to devise smart marketing strategies that are able to cut through to a targeted audience.
The good news is that there is an abundance of techniques that you can employ that are much more cost effective and have higher ROI than traditional marketing methods.
One such technique is social media. But what is it? And how do you use it to your advantage? In recent years more and more companies have been incorporating social media into their marketing plans but in reality, most are entering the space without a clearly defined strategy or goals. It’s one thing to have multiple social media accounts, across varying platforms, it’s another thing entirely to generate traffic and in turn, leads from your social media channels.
Our Social Media Approach
We’re strong believers that any successful social media campaign starts with a robust strategy. For this reason, our first step is to consult with you to devise a tailored social media and marketing strategy for your business. Depending on what stage you are at the focus of this strategy will alter from building an audience to engagement – always underpinned by techniques to drive traffic to your site.
While there is often a desire to hand the reigns over to someone else, especially if you feel it’s too complicated, we know that the most successful social media campaigns are those that are the most authentic. For this reason, we treat our social media campaigns as a partnership with our clients.
Find New Customers
Social media allows businesses to connect with potential customers who wouldn’t otherwise have found them. Twitter, Facebook, Google+, and the other social networks are packed with users who might be interested in your business (even if they don’t know it yet!), and we can help you to get your products in front of them.
Raise Brand Awareness
The rise of social networking has given business owners a great way to put their brand in front of potential customers for free. When people share your posts, they are effectively advertising your company for nothing – all you have to do is make sure that your posts are worth sharing, and that’s where our social media marketing team can help!
Improve Customer Service
Social media isn’t just about finding new customers; it’s also a useful tool for staying in touch with your existing clientele. Many people use Twitter and Facebook to contact the companies they use; you may well have a phone number and an email address on your website, but are you keeping an eye on your Facebook inbox for incoming inquiries?
Promote Your Special Offers
If you frequently run promotions (such as sales, giveaways, and special offers) on your website, that’s exactly the sort of thing you should be shouting about on social media. There’s no faster way to spread the word than with a tweet or a Facebook post, and you should find that your promotion reaches far more people this way.