Video and marketing go together like peanut butter and jelly.
From traditional television commercials in the 1960s to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
While convenient and efficient for the consumer, video marketing provides marketers with an attractive, versatile, and extremely shareable medium to reach their audiences.
Video Marketing is Vital
It’s hard to overstate the importance of video. It’s literally taking over the internet – Cisco estimates that by 2018, 79% of all global internet traffic will be video.
This is actually great news for retailers, but it requires a pivot in your content marketing. Based on ample research and a slew of case studies, video can be a game changer.
While video marketing can be effective, there’s no denying it can also be a challenge. But video really isn’t harder than anything else you’re doing – it’s just different. If you’re used to creating only words and static images, setting up a video shoot for the first time can be intimidating.
The versatility of video
Part of the beauty of video marketing in the automotive world is that it can take many forms and serve a variety of uses besides traditional advertising. It is by no means just the Internet version of the tried-and-true dealership TV or radio ad. Much video marketing is essentially just that, but it has the advantage of being more portable than TV or even radio, especially now because of the enormous rise in mobile device use.
But videos can do so much more. They can be used to tell both existing and future customers who come to your website about your dealership’s services, facilities, staff, special events, and more. And video can transform your vehicle detail pages from dry static photos and lists of features to interactive, compelling mini-movies that will make potential buyers want to hop into the car and go for a test drive.
SEO, Content Marketing, & Video Statistics
Customers would be 4x more likely to watch a video about a product instead of reading about it. –Animoto
59% of executives (which many B2B businesses target) would rather watch video than read text. –Hubspot
Videos are shared 1200% more times than links and text combined. –Orion21
12. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text. –Insivia
Companies using video see 41% more web traffic from search than non-video users – Aberdeen
Blog posts incorporating video attract three times as many inbound links as blog posts without video – Moz
Video drives a 157% increase in organic traffic from search engines – Brightcove